Shaw Floors Unveils 2025 Carpet Collections with Advanced Technology and Design Innovations

Shaw Floors, the flagship residential brand of Shaw, introduced its newest carpet styles for 2025. Pet Perfect+, Shaw Floors’ highest-performing carpet collection, features patent-pending LifeGuard Spill-Proof Technology and now offers six new styles. Plus, the Simply the Best Values collection expands with six elevated and accessible introductions. 

New carpet design innovations, ColorClarity and NaturalTwist, are featured on styles in both collections. ColorClarity utilizes revolutionary dyeing technologies that transform yarn coloration, delivering crisp, vivid pencil-point color definition in hues that stay sharp and brilliant far longer than with traditional methods. With pattern carpets and organic, tactile visuals and textures trending with consumers, NaturalTwist creates a broader range for style differentiation using mixed luster and variations in texture with a single yarn. 

“This year’s carpet introductions showcase Shaw Floors’ design leadership, with on-trend colors, textures and patterns, created with our cutting-edge performance technologies so consumers can enjoy beautiful carpet in any and every space,” said Brad Christensen, Shaw Floors’ carpet product director. “Beyond being the most durable and easiest-to-clean carpet, Pet Perfect+ offers incredible value to retailers as we continue to invest in growing Pet Perfect with pet-friendly households. Additionally, Simply the Best Values remains an essential offering for retailers seeking to provide their customers with elevated style and design at an approachable price point. We can’t wait to see how these new products drive more business for our retail partners in 2025.” 

New Pet Perfect Introductions

Featuring Shaw’s Anso high-performance fibers, R2X Stain & Soil Protection, ColorGuard, Lifeguard Spill-Proof Technology and a 25-year limited residential warranty.

Cozy Embrace is a crafted loop visual with subtle color variations.
50 oz. | Anso High Performance Solution Dyed PET | NaturalTwist Technology |12 colors 

Natural Embrace is a loop style that emulates a natural look in a jute or sisal rug (without the high maintenance).
50 oz. | Anso High Performance Solution Dyed PET | NaturalTwist Technology |12 colors 

Secret Journey offers an organic pattern with earthy appeal.  
50 oz. | Anso High Performance Solution Dyed PET | No Pattern Match Required | ColorClarity Technology| 12 colors 

Blended Touch I & II  is created with delustered yarns and perfectly blended colors.
50 oz. & 70oz | Anso High Performance Solution Dyed PET | ColorClarity Technology| 18 colors 

Velvet Touch I & II is a classic and timeless solid cut-pile design.
50 oz. & 70oz | Anso High Performance Solution Dyed PET | ColorClarity Technology| 18 colors 

Vivid Touch I & II offers clear, crisp, high-definition colors.
50 oz. & 70oz | ANSO High Performance Solution Dyed PET | ColorClarity Technology| 12 colors 

Simply the Best Introductions

The looks consumers want at an attainable price point, backed by a 15-year warranty.

Easy Spirit I, II, and III are extra cozy and soft with a traditional design perfect for classic carpet consumers.
50 oz., 65oz, 75 oz. (75oz. is available in both 12’ & 15’ wide) | Traditional PET | 20 colors 

Elevated I, II, and III utilize new technology, where a single tuft can yield up to eight individual colors, creating a sharper, more vibrant visual designed to pair well with the whole home’s décor.
50 oz., 65oz, 85 oz. | Solution Dyed PET | 12 colors 

Finely Detailed emulates a seagrass or jute rug with easy maintenance thanks to R2X stain and soil resistance and ColorGuard bleach and fade resistance.
40 oz. | Solution Dyed PET | NaturalTwist Technology |9 colors 

Pure Affection (Solid & Tonal) offers an on-trend design with more de-lustered yarns and expertly blended color to create a soft, subtle tonal.
40 oz. | ANSO High Performance Solution Dyed PET | ColorClarity Technology| 12 colors each 

Studio Set pattern blends art and nature into beautifully styled organic visuals.
25 oz. | Solution Dyed PET | No Pattern Match Required | 9 colors 

Studio Plaza is a small-scale pattern is fresh and complements the growing Organic Modern home trend at an attainable price point.
25 oz. | Solution Dyed PET | No Pattern Match Required | 9 colors