Couristan Unveils New High Point Market Showroom, Blending Heritage with Modern Design

Carpet and area manufacturer Couristan will open a new 2,659-square-foot High Point Market showroom within the IHFC building, space #D335. The company will celebrate the showroom’s grand opening on October 27 from 3:00 to 6:00 p.m. with a ribbon-cutting ceremony followed by cocktails and hors d’oeuvres.  

The aesthetic of the new showroom is mid-century modern with a twist and pays an ode to the lineage of the 98-year-old company while bringing the company into now. Products are featured in vignettes with most products displayed on 6’ x 9’ racks, and two racks dedicated specially to display 8’ x 10’ area rugs to help showcase the company’s design direction of high-end handmade products. The company’s latest designer-driven residential broadloom products and custom rug program will be showcased within the company’s established and well-recognizable visual merchandising displays.           

As the company nears its 100th anniversary, a prominently displayed “History Wall” will showcase the company’s roots and honor the pioneers of the company, and its past offerings will provide customers with a cozy, family-type working environment.   

“High Point has been a global hub for the home décor industry and buyers clearly see this as a destination where trends emerge,” said Len Andolino, president of Couristan. “We’re extremely excited about our new showroom space, and feel this venue gives us an opportunity to properly present our design direction of higher-end area rugs and our renowned, designer-driven residential broadloom products.”         

The company will unveil new collections at High Point Market, which runs October 26-30, in in High Point, North Carolina. 

Castille is pet-friendly rug that is machine-woven and created from a blend of outdoor-use polyester and poly-chenille. Chenille accents add texture and interest. The rug is constructed on a tapestry machine for a unique finish, and transitional, contemporary and botanical designs lend themselves to multiple environments, both indoors and out 

The Cosmoros rug collection is hand-woven with 100% jute and fringed edges. Ethnic-inspired abstract designs highlight the natural fibers of this collection, giving them an organic feel. A natural color palette allows for ease of design options, working well in eclectic, modern and transitional environments.

The Elysisan collection offers a fresh approach to traditional motifs. These handmade rugs are woven with 100% wool in a beautiful high/low construction. Utilizing an Oushak weave, each piece features raised elements to enhance the design giving them texture and interest. Designs are without repeat allowing for a bolder statement in any room in which they are placed

Utopia is inspired by the centuries-old designs that came before them. These traditional designs are given a modern twist in colors that echo of-the-moment aesthetics in rich pinks, turquoise, gold and green. While the motifs are rooted in history, they are oversized and without repeat, lending a punk edge.