Mohawk Expands Eco-Friendly PureTech Flooring Line

PureTech is planet-friendly, 100% PVC-free flooring made from 70% total recycled content with 80% renewable, organic core. PureTech provides WetProtect with a lifetime surface and subfloor waterproof warranty.

PureTech’s Premier Woodland Resort collection is cottage-inspired and offers heightened texture and classic oak visuals. The long, wide plank provide the authentic look and feel oof wire-brushed wood, while the o-trend palette of warm colors gives the collection contemporary flair.

With inspiration from historical country estates, PureTech Premier’s Kentmore Lodge collection features elevated oak designs on long, wide planks. Authentic wire-brushed visuals in a variety of light neutral tones make the collection perfect for large rooms and open-concept spaces.

Mohawk is adding its new All Pet Gold to PureTech’s Plus and Premier tiers. The enhanced protection covers all pets with no exclusions, safeguards against stains and fortifies the surface from scratches with a lifetime warranty, providing a stronger defense against everyday wear and tear from pets.

Every purchase of PureTech goes toward stopping ocean plastic in collaboration with Plastic Bank. To tell PureTech’s sustainability story, Mohawk’s “Live Pure” campaign comes to life through PureTech’s merchandising, advertising assets available in the Mohawk Ad Center, and full-service marketing support through Edge local Advertising.