Mohawk Industries announced an expansion of its EverStrand carpet line with 10 new products, bolstering its sustainable flooring portfolio made from recycled plastic bottles.
The company’s patented Continuum bottle reclamation process converts approximately six billion plastic bottles annually into PET chips, which are then transformed into carpet fiber for its EverStrand and PETPremier product lines.
“We are updating the Continuum messaging to make the process more relatable to today’s consumer and make it easier to use as a tool to help sell,” said Denise Silbert, Mohawk’s vice president of marketing, soft surface, builder and multifamily.
The expanded line features inherent stain-resistant technology, including EasyClean spill and soil protection. Mohawk supports the rollout through its “A Step in the Right Direction” marketing campaign, utilizing both in-store displays and online promotion via Edge Local Advertising and Mohawk Ad Center assets.
According to Silbert, EverStrand’s new offerings maintain the brand’s focus on design variety and color options while emphasizing environmental sustainability. The collection aims to provide sustainable flooring solutions without compromising quality. The company emphasized that all EverStrand carpet products are made with high-quality recycled PET materials, supporting Mohawk’s commitment to environmental stewardship through its manufacturing processes.
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