March 1, 2023
Rockwell Group: David Rockwell founded the company in 1984, and it is led by his partners Shawn Sullivan and Greg Keffer. It places a strong emphasis on innovation and ensures that every project has the best leadership. The Rockwell Group specializes in a wide range of products, from hospitality to healthcare and even education.
Rockwell Group, headquartered in downtown New York with satellite offices in Los Angeles and Madrid, creates extraordinary experiences and builds environments all over the world. Rockwell Group’s successful design approach is based on creating a unique and individual narrative concept for each project. The story informs and drives the design from the big picture to the smallest detail.
“We’re driven by a deep curiosity about the world. This keeps us open to possibilities—for our clients and ourselves.”
Rockwell Group: transforms dreams into space. The group creates environments that are both destinations and means of transportation: to new worlds and new experiences, using steel and stone, color and light. The Rockwell Group has created a vital form of vernacular architecture and design that pulsates with the kinetic energy of the avant-garde, the glitz of Hollywood, and the sensual mystery of a distant, yet somehow familiar, place.
Avenue is a Lower Manhattan bar, lounge, and event space located across from the Highline. The Rockwell Group, which designed Hollywood’s Avenue Los Angeles, reimagined the New York location as a grand French villa. Ornate, old world design, modern finishes, and state-of-the-art technology create a layered, luxurious, and immersive environment.
2. Bleau Bar
The iconic Fontainebleau Hotel is the crown jewel of Miami’s Modern architecture, celebrated for its curved angles and rich history. The firm blended sophistication and glamour to create a contemporary interpretation of the hotel’s beloved design for the renovation of its infamous Bleau Bar. A palette of refined materials, such as terrazzo, brass, and velvet in blue and gold tones, creates a sumptuous environment that is framed by the hotel lobby’s original windows.
3. Chica Miami
Chica Miami, the second collaboration of Chef Lorena Garcia and John Kunkel’s 50 Eggs, Inc., is located in Miami’s MiMo district. Drawing inspiration from the fresh tastes of Chef Garcia’s cuisine, as well as the traditionally open, airy residences and hospitality spaces found throughout Latin America, the restaurant pairs a tropical palette with regional inspirations, evoking the legendary cigar lounges of South America and Miami’s vibrant nightlife.
4. Equinox Hotel
5. Freehold Miami
This one-of-a-kind hospitality, food, and beverage mash-up is reminiscent of a bustling boutique hotel, but without the hotel rooms. The Rockwell Group designed Freehold’s second location in Miami’s Wynwood district, which expands on the aesthetic DNA of the successful Brooklyn flagship while utilizing the all-season climate to seamlessly blend indoor and outdoor experiences. The interior was designed around three aesthetic attitudes: Hideaway, Explore, and Indulge, combining vintage, industrial style with Miami’s fresh, Floridian vibrancy.
6. Palms Casino & Resort
Rockwell Group redesigned two of the Palms’ most famous suites as part of the hotel’s extensive renovations: the Kingpin, which has two regulation-sized bowling alleys, and the Hardwood, which has an indoor basketball court. They kept the core elements of the two suites but gave them a fresh, contemporary feel.
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