Shifman Sales Veteran Earns Top Honor


Shifman Mattresses honored industry veteran Dave Trillet as Salesperson of the Year 2021. This is Trillet’s second award in three years.
Trillet joined Shifman in 2018 as Midwest territory sales manager and earned his first sales excellence award that year. In 2021, his second top sales performance year, Trillet’s territory footprint grew dramatically with the addition of Macy’s and now covers 11 states.
“Dave has successfully balanced his responsibilities across all our retail channels in spite of the larger territory and has had a major impact on our department store channels, exceeding his goals by double-digits,” said Lisa Frey, national sales director.
Shifman awards sales excellence based on four criteria: overall territory sales revenue, client acquisition rates, existing client engagement and contributions to the overall success of the team.
“The Salesperson of the Year embodies ‘The Shifman Difference’ which consists of the highest standards of quality and integrity, and a strong belief in building valued, long-lasting partnerships. Dave not only posted strong growth but also does his job with the utmost professionalism and heart with everyone he works with, including customers, RSAs and his Shifman team,” said Bill Hammer, president.
Beyond Trillet’s deep knowledge of the mattress business and consistent presence in all his accounts, Frey recalled his dedication in working closely with a long-time retail partner to refocus them on the mattress category helping them achieve 60% growth over 2020. 
Trillet was recognized during the company sales meeting held during the spring High Point Market and awarded a plaque and generous gift.
A 33-year industry veteran, Trillet has wholesale and retail experience with prior sales roles at Sealy, Serta, Simmons, Restonic, and Art Van.

About Shifman Mattress Company

Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 129 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit

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